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drivecool save lives - safer roads for everyone

drivecool is a new road-safety brand which aims to make road-usage as safe as possible whilst also promoting the enormous benefits of the car and driving.

Connecting road-safety initiatives and campaigns from around the world, the new drivecool ‘Global Road Safety Network’, will link millions of people who are concerned about road-safety.

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    Nearly 1.3 million people die in road collisions every year. More than 3,000 deaths each day.

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    As many as 50 million people are injured or disabled by road traffic collisions every year

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    Half of all collision victims are vulnerable road users such as pedestrians, cyclists, and motorcyclists

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    Road collisions cost countries up to 4% of their Gross National Product. Over £1 trillion a year globally.

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    Correctly used seat-belts reduce the risk of death in a collision by 61%

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    Mandatory use of child restraints can reduce child deaths by 35%

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    Helmets reduce fatal and serious head injuries by up to 45%

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    Enforcing a drinking and driving law around the world could reduce alcohol-related collisions by 20%

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    For every 1km/h reduction in average speed, there is a 2% reduction in the number of collisions

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    Over 2,500 children and young people are killed on the UK's roads each year.

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    Around one third of fatal and serious road crashes involve someone at work.

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    Fatal road accidents cost the UK £3.2 billion each year. That's 3,200,000,000!

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BTCC Toyota Supported by

don't be a fool #drivecool

People all over the world are joining us. Why don't you?